UGC Creator Management

Your creators are delivering the wrong content.
Let's fix that.

the brief, the creator, the content. all handled.

UGC is the highest-performing creative format on Meta right now. Brands using it are getting 4x higher click-through rates and cutting their cost per click in half. The ones who are not? Still briefing creators with a paragraph and a prayer and wondering why nothing converts.

We handle the whole thing. Creator sourcing, vetting, briefing, content review, delivery, and getting it into your campaigns. You focus on your business. We focus on making content that performs.

Bad briefs cost you more than money. Bad briefs cost you more than money. Bad briefs cost you more than money. Bad briefs cost you more than money.

The numbers

This is what happens when UGC is done properly.

4x
Higher click-through rates on UGC ads vs traditional ads
Bazaarvoice / Shopify
50%
Lower cost-per-click when ads feature creator content
Shopify / inBeat
161%
Conversion lift when UGC is added to e-commerce product pages
inBeat Agency
10x
Higher conversion rates from UGC posts vs non-UGC content
Emplifi Q3 2025

The process

From brief to live ad. Without the headache.

01
Brief writing

The brief comes before everything. Hook, angle, format, dos and don'ts, reference examples. Everything the creator needs to deliver content that performs. We write it. You approve it. Nothing moves until the brief is locked.

02
Creator sourcing and vetting

With the brief in hand we know exactly who we are looking for. We source creators whose audience actually looks like your customer, not just anyone with a ring light and a following. The right person for the right product, every time.

03
Product coordination

We manage the logistics. Who gets what, when, and how. You send the product. We handle the rest.

04
Content review and delivery

We review every piece of content before it gets near your account. If it does not meet the brief it goes back. You only see content that is ready to run.

05
Into your campaigns

Content does not sit in a folder. It goes straight into your Meta campaigns, structured, tested, and rotated so creative fatigue never kills a winner.

Is this you?

You're in the right place if...

01

You are spending money on Meta ads but your creative is running dry faster than your budget.

02

You have tried briefing creators yourself and got back content you would never run in a million years.

03

You know UGC works but sourcing, managing, and briefing creators feels like a full-time job on top of the one you already have.

04

You want a system that produces fresh, tested, platform-native content consistently. Not a one-off batch that runs for three weeks and dies.

Good questions.

It slots directly in. We work alongside your current campaign structure or as part of a full rebuild. The creative we produce is formatted and built specifically for Meta placement, not just handed over as a raw video file.

Not necessarily. If you are already spending we layer UGC into your account to improve creative performance. If you are just starting out we can build the whole thing from scratch alongside your ad management.

Great. We operate as your creative production and management layer. You run the ads, we keep the creative pipeline full of content that actually performs. Works well as a standalone retainer.

Depends on your brief volume and budget. Most clients start with two to three creators per month to build a testing bank. As winners emerge we scale what works and rotate in fresh faces to keep it feeling native.

It depends on your goals, your creative volume, and what you already have in place. The best way to get a clear answer is a discovery call. If we are a good fit we will scope it properly and tell you exactly what working together looks like.

Your competitors are already doing this.

the question is whether they're doing it properly.

We work with a small number of brands at a time. That is not a scarcity tactic, it is how we make sure every account gets the attention it deserves. If you want to know whether we are a good fit, book a discovery call. No pitch. Just a conversation about where you are and where you want to get to.

Book a discovery call → No lock-in. No obligation. Just a straight conversation.